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Video Production Companies in Johannesburg

Are you trying to find video production companies in Johannesburg? Online users enjoy exchanging content, and videos are the most frequently shared type of content. As a result, it gives companies the chance to incorporate compelling video content into their marketing plans and profit from this trend of online users sharing. Making a shareable increases your visibility and exposes your brand to potential new audiences that utilising conventional techniques would not have been able to reach. In addition to helping your business appear trustworthy and credible, video content may help you approach decision-makers directly and increase conversion rates. As a result, while choosing from Johannesburg video production firms, you must make an informed decision.

Finding out all the factors that affect your business and how a certain production team is performing on those factors is the greatest method to pick the correct candidate. You may get in touch with RAD Productions Films if you're seeking for video production businesses in Johannesburg.

A man holding a camera

What is Video Production?

Pre-Production, Production, and Post-Production are the three stages that make up the process of video production.

All of the planning and coordination takes place in phase one (pre-production), all of the footage that will be in your finished video is captured in phase two (production), and the finished video is edited and integrated in phase three (post-production).

The Different Types of Video Content

Most video content you’re going to come across whether you’re browsing social media, surfing Netflix, or flipping channels, can be categorized into one of the following genres: entertainment, educational, documentary, promotional, informational, and of course, cats (just kidding about that last one). If you know what you're doing and what you're looking for, video content in each of these categories can be particularly compelling and effective. If you're looking to hire a professional production company, it's critical to know which of these genres you want to focus on because seasoned videographers typically specialise in one or two areas (be especially wary and sceptic if they claim to be experts at all five as that's not always a completely believable claim).

Entertainment Videos

This is fun stuff, to finish. Videos for entertainment purposes are only ever used for enjoyment. The possibilities are endless in this category, and the majority of the video examples we've discussed above might also be included. This is not a rigid classification. Genre, breadth, and goal can all vary across entertainment videos. Entertainment includes things like online movies, video snippets, Netflix videos, YouTube videos, and a lot more.

Travel videos, wedding videos, YouTube channel stars, movies, streaming services like Amazon Prime and Netflix, music videos, automotive enthusiast videos, comedy shows, reality shows, drama shows, solid media like Blu-ray and DVD, and much more are a few examples of entertainment videos.

Educational Videos

It's possible that when you hear the phrase "educational DVDs," memories of your elementary school days come flooding back. Back then, the teacher would bring in the tube TV and VCR for a droning, blurry demonstration of photosynthesis. Although technically speaking, this is an instructive video, the genre encompasses much more than that. An educational film can be used to impart knowledge about a particular topic (such as WWII fighter jets or Abraham Lincoln) or to demonstrate a particular idea (such as how to change a tyre or bake an apple pie) (photosynthesis, the Pythagorean Theorem, etc.). Videos for online learning and job training are both wonderful examples.

Documentary Films

Documentary films are defined as nonfictional films that are intended to depict certain parts of reality, particularly for the purposes of teaching, instruction, and historical record-keeping. The fact that most documentaries are now produced digitally rather than on celluloid film should be taken into account.

Documentaries typically combine entertaining and informational content. Documentaries can be classified into three categories. These are participative, expository, and observational. An observational documentary has no narration; an explanatory documentary has narration but also shows the narrator explaining things as we observe them; and a participation documentary has the filmmaker actually participating in the activities. There are still further documentary genres in addition to these.

Observational films, performative documentaries, participatory documentaries, poetic documentaries, reflexive documentaries, expository documentaries, etc. are a few examples of documentary genres.

Promotional Videos

Promotional videos are intended to appeal to a very specific audience by discussing a product's features or in some other way laying out the case for why the product is a wise investment. These videos should not be confused with advertisements like you would see during the Super Bowl (which tend to fall more into the entertainment category). While promotional videos are typically hosted within the company's website or official social media channels as an added convenience for customers or potential customers to view at their convenience, advertising deals with paid sponsorships with media companies. Videos of testimonials, product demonstrations, comparisons, or product reviews are a few examples.

Informational Videos

The simplest type of film to produce is probably an informational video. This style of video provides clear-cut information that is conveyed quickly. Imagine a newscaster giving the latest information by quickly telling one story before moving on to the next. These movies provide information about the "what" of a given topic, but they don't go much further than that. Therefore, unlike commercial or instructional videos, the "why" is simply not discussed.

Journalism is a good illustration of an entirely informative film. It may seem as though you are physically present at the news event due to the pictures and noises that accompany it. Therefore, there is no need to speculate about what might occur because you can hear and see it happen.

Now that cellphones have HD or 4K cameras with video capabilities, anyone can easily produce their own news. Anyone can now record, post, or stream live recordings from practically anywhere, anytime, in place of a television station with an interviewer, cameraman, and producer.

Public service announcements, social media news snippets, television newscasts, streaming video news websites, and interview question and answer videos are a few examples of informational videos.


It's perfectly acceptable for a spectator to take in and appreciate each of these categories for what it has to give. In order to improve your personal videography and storytelling abilities, it's crucial for aspiring filmmakers to be knowledgeable about numerous video production techniques. Additionally, it's always advisable to have a broad notion of what you need before looking at potential vendors if you're in need of contractual video material. Do not mistake us. You don't necessarily need to be an expert on the history and theory of film to appreciate your favourite music videos, documentaries, or online sensations. But you'll be able to appreciate the medium more fully if you are aware of the various forms of video production and the objectives that each type is intended to accomplish.


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